Photo by Nienetwiler - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=24288334
Back in 2011, Fujifilm lefts its mark in the photography community with the release of the X100. While Canon and Nikon were busy trying to outdo each other with specs, Fujifilm released a camera that looked just as good as it handled. The X100 didn’t have the resolution nor speed, but it was fun to use. Sporting a retro design with manual dials, it set the tone for the future releases of Fujifilm.
Photo from https://www.dpreview.com/reviews/fujifilm-x-pro1
Photo from https://wkoopmans.ca/notebook/?p=15960
By March 2012, Fujifilm began its line of interchangeable lens cameras with the X mount. Starting out with just the X Pro 1 and 3 lenses (18mm f2, 35mm f1.4 & 60mm f2.4), it mirrored the launch of the Contax G system with the G1 and 3 similar lenses (28mm f2.8, 45mm f2 & 90mm f2.8). Eventually, more lenses were released for the X mount making it the most well-rounded APS C mirrorless system.
Photo from https://www.fujivsfuji.com/fuji-xt2-vs-xt1
With the release of the X-T1 in January 2014, Fujifilm showed photographers they were capable of designing a camera body that was ergonomic, rugged and timeless. Improving on that in July 2016, the X-T2 caught the eye of professionals with dual card slots, faster autofocus and 4k video.