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THE ANALOG COMEBACK

Updated: Aug 2, 2019

Much of our time today is spent connected to devices, but the amount of time and physical effort spent in task-handling is shorter which affects our human needs to function.


At the same time, popular nostalgic elements by 80s themed Netflix show: Stranger Things, to recording labels releasing vinyl albums prove that analog has once again penetrated pop culture. On this episode, we dive-in deeper to why that is.


According to Dan Schawbel's best-selling new book, Back to Human, he explains that addiction to mobile devices is rapidly increasing.

"Before smartphones, people spend an average of 18mins a day on computers and other electronic devices. Today, we're up to a whopping 5hrs a day during which we tap our phones an average of 26,000 times"

This addiction affects the way we interact as humans. It also interferes with our actions, feelings, and thoughts.


Thought leader Simon Sineck also says that this interference can even affect how young people cope with stress.


"When young people experience stress, they aren't turning to a person, they're turning to social media. This coping mechanism has made us depressed, isolated and less effective in our lives."

Even though modern tech has taken over our day-to-day activities, there's still this deep connection to analog that we are simply drawn back to. The answer may very well be in our genetic DNA —species that were born as manually operated natives who can think, create, and act independently.


Florian "Doc" Kaps is the key person responsible for reviving Polaroid through Impossible Project. Image from Florian Kaps/Supersense

A VANGUARD OF FILM


We spoke to Florian Kaps —the person responsible for reviving Polaroid film through Impossible Project which is now Polaroid Originals. Kaps now handles Supersense – A unique, all analog concept store and manufactory. It's also the place for One Instant which recently gained fame for re-inventing the discontinued type 100 peel-apart film.



Florian Kaps holding an Instaflex ––a TLR type instant film camera. Image from Florian Kaps/Supersense